The design audit conducted on Chanel encompassed a comprehensive evaluation of the brand's digital presence across various platforms. This in-depth analysis delved into Chanel's utilization of social media, email marketing, website design, and other digital channels. The audit aimed to assess the effectiveness of Chanel's visual identity, branding consistency, user experience, and overall design coherence across these channels. Through meticulous examination, the audit identified areas of strength, weakness, and opportunities for enhancement within Chanel's digital ecosystem. This included assessing the alignment of Chanel's digital assets with its brand values, the consistency of visual elements such as logo usage and color schemes, and the usability and functionality of its digital platforms. Furthermore, the design audit sought to ensure that Chanel's digital presence reflected its prestigious brand image and catered to the expectations and preferences of its target audience. It also aimed to identify any discrepancies or inconsistencies that may have existed across different digital touchpoints. By conducting this design audit, valuable insights were gained to inform strategies for optimizing Chanel's digital presence, enhancing user engagement, and reinforcing brand identity.
Client
University Project
Industry
Luxury Fashion and Beauty Industry
Service
Research
Brand Identity Assessment
15 Weeks