Chanel Design Audit

Chanel Design Audit

Chanel Design Audit

Chanel Design Audit

Chanel Design Audit

Client

University Project

Client

University Project

Client

University Project

Client

University Project

Client

University Project

Year

2023

Year

2023

Year

2023

Year

2023

Year

2023

Evaluating Chanel's visual elements and user experience across digital platforms, ensuring consistency, engagement, and alignment with its core values.

Evaluating Chanel's visual elements and user experience across digital platforms, ensuring consistency, engagement, and alignment with its core values.

Evaluating Chanel's visual elements and user experience across digital platforms, ensuring consistency, engagement, and alignment with its core values.

Evaluating Chanel's visual elements and user experience across digital platforms, ensuring consistency, engagement, and alignment with its core values.

About Project

About Project

About Project

About Project

The design audit conducted on Chanel encompassed a comprehensive evaluation of the brand's digital presence across various platforms. This in-depth analysis delved into Chanel's utilization of social media, email marketing, website design, and other digital channels. The audit aimed to assess the effectiveness of Chanel's visual identity, branding consistency, user experience, and overall design coherence across these channels. Through meticulous examination, the audit identified areas of strength, weakness, and opportunities for enhancement within Chanel's digital ecosystem. This included assessing the alignment of Chanel's digital assets with its brand values, the consistency of visual elements such as logo usage and color schemes, and the usability and functionality of its digital platforms. Furthermore, the design audit sought to ensure that Chanel's digital presence reflected its prestigious brand image and catered to the expectations and preferences of its target audience. It also aimed to identify any discrepancies or inconsistencies that may have existed across different digital touchpoints. By conducting this design audit, valuable insights were gained to inform strategies for optimizing Chanel's digital presence, enhancing user engagement, and reinforcing brand identity.

Client

University Project

Industry

Luxury Fashion and Beauty Industry

Service

Research

Brand Identity Assessment

Duration

Duration

Duration

Duration

Duration

15 Weeks

PORTFOLIO

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Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Development

Naming Services

Identity

Experience Design

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Development

Naming Services

Identity

Experience Design

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Development

Naming Services

Identity

Experience Design

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Development

Naming Services

Identity

Experience Design

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Design and Mixology Workshop

Fragrance Development

Naming Services

Identity

Experience Design

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Logo Design

Branding and Strategy

Graphic Design

Digital Design

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Logo Design

Branding and Strategy

Graphic Design

Digital Design

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Logo Design

Branding and Strategy

Graphic Design

Digital Design

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Logo Design

Branding and Strategy

Graphic Design

Digital Design

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Cardiv Design Branding and Identity

Logo Design

Branding and Strategy

Graphic Design

Digital Design