“Profile: UAE Human Capital" is an innovative app designed to capture both graphically and textually the distinctive characteristics of the entrepreneurial landscape of the UAE through digital portraits, monograms, and animated icons, each representing a distinguished entrepreneur. For this project, I selected Asim Al Qassim, a certified Emirati perfumer and architect, to be featured. As the founder of ANFAS, a perfumery collection inspired by Emirati heritage, Al Qassim aims to embody the essence of Arab hospitality and generosity, symbolized by the welcoming cup of Arabic coffee, camelback trips, and open tents in the desert. The digital portrait of Al Qassim, rendered in a geometric style is a testament to the meticulous precision and visionary flair that define his craft. I added Emirati heritage-inspired colors on his neck, which evoke the artful subtlety of perfumery, where the strategic application of scent transforms mere moments into lasting memories. The neck of Asim Al Qassim's portrait was specifically colored because it symbolizes the area where perfume is typically sprayed, emphasizing his expertise and specialization in the art of perfumery. The animated icon accompanying his profile represents key elements of his business, including a perfume bottle shaped like dunes, Arabic letters emitting a mist, and grains symbolizing the desert landscape, collectively encapsulating the spirit of ANFAS and Emirati heritage.
Client
University Project
Industry
Fragrance Industry
Service
UX Design
Logo Design
Identity
Content
15 Weeks